Client
Citibank

Role
Designer

Type
Microsite

This project was done by Sapient, and I am an employee.

Goals for the project
To create a platform for the South East Asia consumer to identify their suitable card by looking at the profiles and aligning themselves with them. This was a tempting and unique way to sell 27 Citibank credit cards.

Challenges
Challenge was to understand the target audiance and deciding on the user personas. Which make audiance feel connected and go for the related card.
Execution
The prriority was our message and design, I came with the idea of different personalities based on ethinicity and earning powers, gender, etc. who use specific cards because that is convinient for that person. And showing them standing with their info and card they might use.
Unique way to convince visitors that we have different card for different needs, choose what suits you.

From scratch or a re-design?
From scratch.