Client
Own excercise
Role
Art Director
Type
Corporate branding
Goals for the project
ClearPoint is a fast-growing company. At this stage of company, when business is much clearly defined compare to the time when the previous branding was done, they wanted to redo the branding which can clearly represent the company.
Challenges
One of the challenge was that most of the services of the company cater to the pharmacuiticles industry.
Execution
Please see the details in the branding document here.
Did I work within their styleguide?
I have composed the new colors and style.
From scratch or a re-design?
From scratch.