Client
My own excercise

Role
Art Director

Type
Logo

Goals for the project
To create a logo for an academic organization.

Challenges
I wanted to create a logo which represents the most reliable information source about schools in Delhi.



Execution
Rather simple aproach. 'Search best suitable school, make your kids happy about their studies.' - This was the message I wanted the logo to send. So I put magnifying glass (search for suitable school or other benefitial info) happy pupil faces (right decision based on the reliable info) and academic element (the pencil) in the logo. This logo might not look very beautiful but it solves the prupose.

From scratch or a re-design?
From scratch.