Client
My own excercise

Role
Art Director

Type
Logo

Goals for the project
To create a logo.

Challenges
To create a logo which explains the nature of the company, a company which do advertising and marketing for you, which help you launch brands, retain market, etc. Make is simplistic.

Execution
What this company is doing for it's client? it is bacically helping to grow bisiness, helping clients to rise higher, as name suggests, Helium. So the logo, you can see the progress in four steps. Earlier it was with arrow suggesting upward movement, but it was so obvious and cliche, I had to find a different was to show the rise/upward movement, so I made the dot of the I as a baloon and make it rise a little bit, just to show the difference from the regular 'I'.