Client
My own excercise

Role
Creative Director

Type
Logo

Goals for the project
Quaiattini is a corporate branding excercise. So coming up with a good name and logo was the goal.

Challenges
Challenge was to come up with a unique name and a logo which follows all the standards of a logo, usually creative company's or products' logos are full of shapes and colors, whqat if you take the colors out of those logos, would they give the same effect? not always. So this was the challenge for the logo part.

Execution
The meaning of Quaiattini is, unique, new ideas, innovative and creative. All innovation, new ideas and creativity comes from thinking so I used human head to represent the intelligence and bulb is the symbol of idea so for new ideas I have used CFL bulb. I have merged the human head and the CFL bulb symbol to come up with the logo. Which workd well even without colors.

From scratch or a re-design?
From scratch.