Client
Citibank South East Asia
Role
Art Director – Sapient
Type
Microsite
Goals for the project
They wanted a microsite to promote their range of 27 credit cards.
Challenges
To explain each and every card to the target audiance and explain which card is suitable for what kind of person.
Execution
I thought it is difficult to explain each card details to every visitor, they are not going to read lengthy textual content
What if we try to connect different kind of personalities with different kind of Citibank credit cards? People will easily connect their own personality with one of the given personalities and would easily choose the cards. Rest work is to guide the visitor in signing up for the new credit card.
