Category Archives: British Council

Client Sapient UK

Role Art Director

Type Website portal

Goals for the project
British council wanted a new website for Education UK.

Challenges
Education UK was facing competetion in the field of education from other countriessuch as Australia, US, etc. Beside that they now wanted to target new market, the developing countries of Asia and Africa.
Challenge was getting more students from the developing countries and retaining brand in the existing countries while being one of the most expensive country.

Execution
I worked with a team in London for this project. We did a fusion workshop for one week at the client location.
We came up with the two ideas, their paper moodboard, digital moodboard and the design.

Idea: There were few ideas/themes we suggested but I will talk about the one I suggested, the Social / Web 2.0 / peer-to-peer / frieldly theme. This was to solve the psycological barrier of prospective students and their parents. The big road-block.

My involvement: I was once the target audiance myself when I was trying to get into good design collage of UK (I got admission in few). During that time, I also learned the difficulties students are facing, parents are facing and the related organizations are facing, such as local firms which take care of admissions and Visa processes. I had the chance to bring this all up and try to solve the problem of my client as well as the students.

Students story: Students who are trying to get into the collages abroad are enthusiastic people, they will do almost anything to get a good collage. But they have to face, loan processes, parents dissaprovals, cheating agents and visa processes, they gets frustated and want to know is this the sam situation students faces all around the world? can we talk to them? can we discuss subjects, countries and collages with them? can prospective students from China, U.A.E., India and Brazil, talk to each other and help each other? yes we can give them a platform to do all this, to discuss the subjects, make checklists, seek out cultural differences, talk to ambassadors, existing students from their own country.

Parents story: Parents of the developed countries can easily send their children to UK for study, but parents from developing countries faces dilemma and confusion about their children career and the financials they need to invest in their children’s future, what difference UK study will make? does it worth getting education loan to put children in UK collages? would they come back to their own country? would they still be so attached to their parents? these are few of the questions parents faces and giving them a platform to talk to other parents or coulcellor from the collage would help them take the right decision on time.

Paper moodboard: Liveliness/ Connected/ Peer-to-peer/ Web 2.0:

Paper moodboard: Confident guide / crystal ball:

 

Design direction: Liveliness:

 

Design direction: Social Connections/Web 2.0:

 

Homepage:

 

University’s page:

 

Student’s page:

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