Client
My own excercise

Role
Creative Director

Type
Logo

Goals for the project
There has been lot happening in social media. Youdly is my excercise as a social media brand. I want to come up with a logo which is a symbol of meet and greet. A social media portal or any application have a prime purpose to let people interact with eachother. Why not use a sign or symbol which people already recognize and most important, people can imitate the logo. Here in this case I did a kind of reverse engineering, I have created something which people recogmize, and also use as gesture, but this is limited to Hawaaii islands. Youdly can make this popular all over the world and can be attached to the gesture.



Challenges
Challenge was to come up something which no other social media apps/site has done. Which is to make a logo, people can use as gesture.

Execution
I did some reserach over how people meet and greet all over the world.
Discussed few with friends, first I came up with the horn symbol, youth use nowadays, with index and pinky. But that is not a standard and might not be acceptable to all tpe of audiance. So I thought of this Hawaaiian style.

From scratch or a re-design?
From scratch.